1. AI-powered skin analysis and lip care
AI-powered skin analysis is a rapidly growing trend in cosmetics and skincare. This technology examines different aspects of an individual’s skin using AI algorithms. Users can capture skin photos with smartphones or through real-time live camera modes, which the AI system then processes to identify skin characteristics and conditions, such as skin types, acne, dark spots, wrinkles, and pores. Based on these findings, personalized skincare suggestions are provided to customers.
Perfect Pro’s skin diagnostic technology, for example, analyzes three facial images — front, left, and right profiles — to detect issues such as acne and wrinkles. This precise method ensures comprehensive coverage — even in challenging areas such as the chin and cheeks.
2. Wearable beauty devices
Wearable technology has also gained popularity in the beauty industry. These gadgets measure several health factors. They include heart rate, sleep patterns, skin damage, mood changes, and activity levels. Tracking these indicators helps individuals make informed decisions regarding their general well-being, which can also improve their overall appearance and beauty.
One such wearable beauty gadget, the Evie Ring, won an innovation award at CES 2024. This smart ring provides a comprehensive understanding of women’s health by considering factors such as energy levels, menstrual health, and hormonal fluctuations. Wearable devices such as mobile phones are not only beneficial in terms of keeping healthy by employing and downloading appropriate apps, but they come in handy for gaming https://www.playamo.com/en-NZ/games/live-casino.
3. Automatic hair analysis
This latest beauty tech trend involves automatic hair analysis. By employing advanced algorithms and sensors to assess hair quality and scalp conditions, AI-driven tools offer personalized insights for tailored hair care routines.
Brands such as MYAVANA debuted their hair strand analysis technology at CES 2023. This technology provides AI-driven hair analysis and personalized recommendations. Revieve, an AI hair care adviser, requires only a customer selfie to precisely identify the condition of a customer’s hair to offer interactive education and guidance to the customer.
4. 3D-printed makeup
The 3D-printed makeup trend has gained momentum in the beauty industry. It offers a new level of customization and creativity. One notable example is the Mink 3D makeup printer, which lets users transform any image into wearable makeup. The printer works by depositing ink onto a powder-coated substrate. It creates instantly wearable cosmetics in powder form.
The concept of 3D-printed makeup has piqued the industry’s interest. It pushes other companies to pursue similar ideas. For example, a company named Adorn introduced a 3D cosmetic pen. It scans the face and creates a foundation shade ideally matched to an individual’s skin tone.
5. Smart mirrors
This beauty trend is shaped by technologically advanced mirrors. It collects personal data to optimize daily beauty routines. Furthermore, it provides personalized insights to customers. Key features include adjustable lighting based on individual needs and microscopic skin analysis. It uses embedded cameras and sensors, an interactive experience with Wi-Fi connectivity. The embedded cameras use augmented reality technology. It superimposes the desired product on the customer’s reflection in real-time.
Consumers can use smart mirrors for a variety of tasks. It includes skin analysis, previewing an outfit or beauty product, monitoring changes in complexion, and assessing product effectiveness. Smart mirrors let users try on makeup items as part of a complete look or exactly where the product is intended.
6. Metaverse for beauty
The metaverse is a virtual reality environment. It facilitates user engagement and the use of digital components. It is a trend expected to shape the direction of the beauty industry. Beauty brands are investing in the metaverse. It improves customer experiences and fosters creativity.
The metaverse lets users experiment with appearances and products via virtual makeup. It gets a real-time visualization of cosmetics applied to their faces. Furthermore, beauty companies can produce and market limited-edition virtual goods in the metaverse. They do it through the use of non-fungible tokens. It gives customers exclusive ownership and trade opportunities. The metaverse creates new opportunities for consumer interaction and brand partnerships. It fuses the digital and physical spheres.
7. Virtual makeup filters
Virtual makeup, also known as e-makeup, is a concept. It elevates an individual’s facial appearance in photos using virtual cosmetic filters. These filters are among the most sought-after features on platforms. These are Instagram and Snapchat, where digital makeup artists create intricate makeup filters for their followers to enhance their photos. For instance, Sephora offers a selection of AR filters on social media sites for customers to try. Customers can also experiment with different cosmetic styles and hues. It uses these filters and gets a virtual makeover experience like that provided by a professional makeup artist.
8. Clean products and blockchain beauty
According to Ulta’s “Beauty Consumer Insights Survey, 2023,” 90% of Gen Z and younger millennials are interested in purchasing clean beauty products in the future. More than 50% of Gen Z carefully consider the ingredients in beauty products before making a purchase. Technology is bolstering this trend by empowering beauty brands to ensure transparency in ingredient sourcing and manufacturing processes.
Using digital and social media platforms, brands can convey their dedication to sustainable practices, including the sourcing of organic biotech ingredients and efforts to minimize negative effects on the environment. Virtual product sampling has also reduced the need for physical product samples, leading to a more sustainable approach to beauty.
Blockchain technology is also increasingly being used in the beauty tech supply chain, making traceability and transparency easier by monitoring the sources of ingredients, the manufacturing procedures, and the veracity of claims made by companies regarding organic or natural ingredients in cosmetics.
